“There’s no subsitute for the West Koot Route.”
“Have a hoot on the West Koot Route.”
“Uncover your roots on the West Koot Route.”
Those are some of the slogans presented for the West Koot Route, the new brand adopted by the West Kootenay Tourism Alliance, a coalition of regional chambers of commerce organized to help promote the area from the Nakusp to Kaslo.
It rhymes. It lends itself to easy slogans. It’s somewhat distinct.
That was part of the pitch made by Tom Hudock of the Victoria marketing agency Brand Reinfluencer to local stakeholders last Friday.
“It’s short, it’s catchy and it’s memorable,” he told the gathering of about 30 people. “As a name, those are all very important things.”
The WKTA was established last year by the Nakusp, Slocan Valley and Kaslo chambers of commerce. Following a series of workshops, they decided to form a regional tourism organization in order to bring more people to the region. With funding from Kootenay Rockies Tourism, they hired Tom Hudock to craft a brand and create some marketing ideas for the region.